Top 5 iOS Fashion Games in the Middle East: Q1 2022 Performance

Throughout the first quarter of 2022, the top 5 fashion games on iOS in the Middle East displayed diverse trends in downloads, revenue, and active users. Here's a closer look at their performance based on Sensor Tower data.

Outfit Makeover showed a notable peak in weekly downloads early in the quarter, reaching 53.7K in the week of January 24. However, downloads gradually declined to approximately 11.4K by the end of March. Revenue for this app fluctuated, peaking at around $17 in the week of February 14. Active users saw a high of 70.1K at the end of January but decreased to about 25.3K by the end of the quarter.

Project Makeover from Magic Tavern, Inc. maintained a relatively stable revenue stream, peaking at approximately $39.8K in late January. Downloads varied significantly, with a high of 23.7K in the week of March 21. Active users remained robust, peaking at around 196.4K at the end of January and ending the quarter with about 178.3K.

Hair Challenge by Rollic Games had a consistent download rate, averaging around 12K weekly downloads with a slight dip to 8.5K in the final week of March. Active users started strong at 92.4K and saw a gradual decline to 76.6K by the end of the quarter.

Love Fantasy: Match & Stories experienced fluctuating revenue, with the highest weekly revenue of $743 in the week of February 21. Downloads peaked at 16.2K in early January and declined to about 8.4K by the end of March. Active users remained relatively stable, peaking at 22.8K in early January and ending the quarter at around 15.6K.

Finally, Hair Dye! from Crazy Labs saw its downloads peak at 10.3K in late February. Active users reached a peak of 29K in late February, after which there was a noticeable decline to around 20.9K by the end of March.

For more detailed insights and data, visit Sensor Tower.